Digital marketing and its tools for the increase of its sales in the SMES of Lázaro Cárdenas

Abstract

The use of Information and Communication Technology in the area of Digital Marketing has had a great impact not only on large companies but also on SMEs, although in the region of Lazaro Cardenas in the last three years, has had some influence on them, have modified their marketing strategies, although with previous years for them was not of great importance and continue to use traditional marketing. The main objective is to determine the impact of digital marketing and its tools in increasing sales of its target market of Lazaro Cardenas' SMEs.
Whose problem is that many of the Lazarocardenenses SMEs continue to use traditional marketing strategies that have affected their sales that prevent them from surviving in the market. The methodology applied was a questionnaire of 13 questions that allow us to visualize the aforementioned problem, which SMEs use to increase their sales. It should be noted that within the results obtained in this research, 43.64% would use electronic strategies to increase their sales, which allows them to position themselves and stay in the market. In conclusion, SMEs have been modifying their marketing strategies, in previous years they preferred to continue with strategies, but, nevertheless, one can visualize that digital marketing is of the utmost importance for SMEs to increase their sales.