Expressions of organizational culture in a higher education institution
DOI:
https://doi.org/10.29105/mdi.v6i08.202Keywords:
Communication, Organizational culture, students, cultural manifestations, universityAbstract
The research presented has a qualitative/quantitative cut, giving rise to mixed evaluative studies, and has a descriptive scope. The methodological design is non-experimental descriptive transactional, whose premise states: The cultural expressions of the members of a Higher Education Institution (HEI) are the characteristics that differentiate them from others. The universe of the population is 3200 students with a simple random sample that yields 147 subjects measuring with a 95% level of confidence and 10% as a margin of error. The data collection techniques selected were the survey, which was carried out with the construction of a questionnaire that measured four categories: symbolic, behavioral, structural and material manifestations, in addition to the consultation of printed and online sources, whose findings enriched the study.
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